2027 Annual Conference

Theme: Museums and the Power of Place

Every museum is shaped by where it stands. The land beneath it, the community around it, the history embedded in it, the place is not just a backdrop, it’s part of the story we tell.

Join us February 21–24 at the Strong National Museum of Play and other local museums in Rochester, NY, as we explore how location shapes mission, how community defines relevance, and how small museums carry the weight and wonder of the places they call home. Evening receptions and time to explore Rochester’s vibrant museum community will give you a firsthand look at how this city’s past lives on in the institutions keeping it alive today.

Find out more about the conference.